The Japanese word "Kirei" embodies cleanliness, beauty, and order all in one. For Kao, "Kirei" is not Just about appearance-it reflects an attitude. It's the desire to create beauty for ourselves, for others, and for nature. It's about making every life shine with beauty, helping everyone live with a smile, and promoting sustainable beauty for the environment. Kao has always been committed to contributing to these three areas of beauty, aiming to create a world of rich coexistence. This has been Kao's guiding principle for over 130 years since its founding
To Realize a Kirei World in Which All Life Lives in Harmony Kirei-Making Life Beautiful
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